Release the Beast.
When we suppress an emotion like anger for too long, it transforms into something far more dangerous. It’s important to have an outlet so that the monster inside doesn’t take control.
Anger Zoo
iSMASH will create an educational anger zoo as a brand experience. Human actors will be caged up and will portray different types of anger. Pamphlets discussing the proper ways to deal with anger will be given out.
Rage Run
iSMASH will host a 5k triathlon of sorts. But rather than biking, running, and swimming, the race will be divided with 3 smash stations. Once the challenge at a given station is complete, the competitor may continue running. The top 3 finishers will receive a Golden sledgehammer, a silver axe, and a bronze bat respectively.